[Purchase intention] Only 18% of Japanese want iPad Air.

I thought iPad Air and iPad mini Retina are good but the result was unexpectedly low…

When you are asked whether you want to buy “iPad Air” and answer in 5 stages -”I want to buy”, “maybe I want to buy”, “can’t say either”, “I am not so willing to buy” or “I do not want to buy”, the results from entire number (N = 4,414) were: “6.0% – I want to buy”, “12.7%, maybe I want to buy”. There was a purchase intention of 18.7% in total.

Source:purchase intention of new products, iPad Air is 18.7%, iPad mini Retina is 17.4%

Perhaps the lineup of products was segmented so that maybe why…

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